What it likely sold — estimate, stated as a range on purpose
Lifetime units: ~98.8k
(P10–P90: 39.5k – 217k)
Gross revenue: ~$971k
(P10–P90: $389k – $2.1M)
Estimate, method v1.0 — before Steam's ~30% share, refunds and VAT. The band approximates where about 8 in 10 comparable games land in published studies; some sit outside it. Our own hit rate goes on the accuracy ledger once measured. How we estimate
Estimates are statistical inferences from public data. They are not sourced from Valve or the developer and may deviate materially from actual results. Do not rely on them for investment or contractual decisions. As of Oct 2, 2026.
Player voice — measured shares of Steam thumbs, never a model
Last 90 days: 79% positive across 96 stored reviews. Simulation games with 100+ reviews typically sit around 83% (median of 3051 games).
Performance & stability72% positive · 94 mentions
“Yeah it feels like a truly unfinished game. Don't get me wrong, it totally has potential, but a lot of things feel left out. For example there is no current use for hospital. It's much more eye soring, than rooftop or a bunker. Hospital…”
Recommended · Steam review · May 2026 · 15 h played · Report / request removalContent & longevity76% positive · 67 mentions
“I spent about 7 hours finishing the game as it is right now, and it has left me wanting more. Once you beat the final boss, it gets pretty repetitive, you’re basically just running your shop and mowing down endless zombies. Some people…”
Recommended · Steam review · Apr 2026 · 7 h played · Report / request removalPrice & value80% positive · 51 mentions
“After watchign CaseOh play it and struggle with it, I wanted to see if it was really that tough on Default. Nah. He just ignored what the game tells you. Default is an active experience, but if you actually pay attention, you swim in items…”
Recommended · Steam review · May 2026 · 2 h played · Report / request removalGameplay & mechanics58% positive · 50 mentions
“The Walking Trade ended up being way deeper and more immersive than I expected. At first it feels like a chill apocalypse shop simulator, but the further you get, the more the game starts layering in survival pressure, raids, scavenging…”
Recommended · Steam review · May 2026 · 1 h played · Report / request removalControls & UI68% positive · 28 mentions
“This game is close to being great. a few things that I'd like to see changed/adjusted to get it to great: CRAFTING the crafting bench becomes a gigantic mess when you get the perk that makes crafts cost less. the game still draws all the…”
Recommended · Steam review · May 2026 · 15 h played · Report / request removalDifficulty & balance75% positive · 28 mentions
“The Walking Trade A friend put me onto this one, and it turned out to be worth the recommendation. The Walking Trade drops you into running a shop in the middle of a zombie apocalypse, and the opening stretch is rough. There's barely any…”
Recommended · Steam review · Jul 2026 · 10 h played · Report / request removalStory & writing67% positive · 24 mentions
“Bugs: When placing items, the pallet feels "transparent." If there's another pallet behind it, items fly into the distant one. I have to look at the floor to place items on a shelf. NPCs get stuck in decor items placed along the walls…”
Recommended · Steam review · May 2026 · 134 h played · Report / request removalVisuals & audio80% positive · 15 mentions
“The Walking Trade ended up being way deeper and more immersive than I expected. At first it feels like a chill apocalypse shop simulator, but the further you get, the more the game starts layering in survival pressure, raids, scavenging…”
Recommended · Steam review · May 2026 · 1 h played · Report / request removal376 recent English reviews stored · topics keyword-matched · topics under 12 mentions stay hidden · methodology
Reviews are shown as published on Steam, including reviews from key activations and free copies — so percentages here can differ from the score on the Steam store page. GameTrend does not check whether reviewers bought or played the game.